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Social Media and Balinese Culture Preservation

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    In English

    Social Media and Balinese Culture Preservation

    Culture is a priceless wealth. Culture contains many life values that will be beneficial if the culture can be understood and preserved well. One of the examples that we can find out there is Bali. Who does not know Bali, a small island in Central Indonesia, which is famous for its uniqueness and cultural diversity. With its culture, Bali has been able to become one of the cultural-based tourism destinations that is endlessly visited by tourist. On the top of that, the tourism industry has been able to help most Balinese people to make a living. This is a simple example, that culture is a priceless wealth.

    Unfortunately, some information from trusted figures and media show that Balinese culture is slowly being degraded and replaced by foreign culture. Balinese cultures such as language, literature, toys, and traditional dances are no longer easily found in Balinese people’ daily lives, especially in the younger generation. One of the things that is often considered the cause of the decline of Balinese culture is social media. But the question really is, does the existence of social media always threaten the preservation of Balinese culture?

    The presence of social media has indeed accelerated the flow of information among people, so the opportunity for the entry of foreign cultures to be faster too, in this case the entry of foreign cultures into Bali. If public awareness does not immediately grow about the importance of Balinese culture, then gradually Balinese culture will fade. However, it is necessary to consider together that social media is not entirely a threat to Balinese culture. If we pay close attention, social media can be turned into a tool that can be used to preserve Balinese culture. One of the things that can be done is to create content with the theme of Balinese culture using Balinese language, maximize the use of Balinese language on social media, and create websites that provide education related to Balinese culture.

    Considering two different sides of the influence of social media on Balinese culture, the role of the relevant government is needed in providing socialization or regulation in an effort to increase public awareness regarding social media and the preservation of Balinese culture is very necessary for the sustainability of Balinese culture which is the soul of Balinese society.

    In Balinese

    Media Sosial miwah Keajegan Budaya Bali

    Budaya inggih punika arta brana sane pinih ageng ajine. Budaya punika sujatine ajahan-ajahan indik kahuripan sane prasida micayang karahayuan yening budaya punika pradisida katelebin lan kaajegang. Contonyane inggih punika Bali, sire sane nenten uning Bali, pulau sane kaloktah antuk seni lan pariwisata budayanyane sane nenten prasida kakalihin. Pariwisata punika ngawentanan karya mrasidayang krama Baline maurip. Nika wantah conto yening kebudayaan punika arta brana.

    Nanging makin, budaya Baline ngancan ngilangan, kagentosin antuk budaya luar. Kebudayaan Bali sekadi bahasa, sastra, peplalianan, miwah tarian-tarian tradisional Bali ne, nenten akeh sane prasidyang ka cingak ring rahina sewai-sewai.krama Baline. Sane lumrah kabaos ngeranayang budaya Baline ngancan ngilangan nenten je lianan saking sosial media.

    Kawentenan sosial media punika mrasidyang informasi gelis katerima olih masyarakat, informasi indikan budaya pateh sekadi punika. Yening krama baline nenten eling ring budaya nyane, pastika budaya baline ngancan ngilangan kagentosin antuk budaya luar sane teke ring sosil media. Yening pinehan, sosial media punika nenten je setata ngranayang budaya Baline kaengsapan, sosial media dados taler kaanggen sarana pelestarian budaya Baline. Caranyana inggih punika ngaryanin konten-konten sane matema budaya Bali ring sosial media lan mabahasa Bali. Ngaryanin website-webiste aggen malajah bahasa, budaya, lan sastra Bali.

    Kadi sane kabaosin wawu, sosial media punika prasida ngilangan budaya Bali nanging taler prasida ngajegang budaya Baline. Riantukan asapunika sosialisasi miwah awig-awing saking pemerintah pangamong jagat sane mrasidyang nudut kayun krama Baline mangda eling ring budaya Bali.

    In Indonesian

    Media Sosial dan Kelestarian Budaya Bali

    Budaya adalah kekayaan yang tidak tenilai harganya. Budaya memuat nilai-nilai kehidupan yang akan memberikan manfaat besar apabila dapat dipahami dan dilestarikan. Salah satu contohnya adalah Bali. Siapa yang tidak mengenal Bali, sebuah pulau kecil di kawasan Indonesia Tengah yang termasyur akan keunikan dan keanekaragaman budayanya. Dengan budayanya tersebut, Bali mampu menjadi salah satu destinasi wisata berbasis budaya yang tidak habis-habisnya dikunjungi wisatawan. Bahkan industri pariwisata mampu menopang kehidupan sebagian besar masyarakat Bali. Hal tersebut merupakan contoh kecil, bahwa budaya merupakan kekayaan yang tidak ternilai harganya.

    Sayangnya, beberapa informasi dari tokoh dan media terpercaya menunjukkan bahwa budaya Bali perlahan-lahan mengalami degradasi dan digantikan oleh kebudayasn luar. Kebudayaan-kebudayaan Bali seperti bahasa, sastra, mainan, dan tarian-tarian trasional tidak lagi banyak dijumpai di kalangan masyarakat Bali khususnya generasi muda. Salah satu hal yang kerap kali dianggap sebagai penyebab lunturnya kebudayaan Bali adalah media sosial. Namun pertanyaannya adalah apakah keberadaan media sosial selalu menngancam kelestarian budaya Bali?

    Kehadiran media sosial memang mempercepat aliran informasi antar masyarakat, sehingga peluang untuk masukknya budaya asing semakin cepat pula, dalam hal ini masuknya budaya luar ke Bali. Apabila kesadaran masyarakat tidak segera tumbuh mengenai pentingnya kebudayaan Bali, maka lambat laun kebudayaan Bali akan memudar. Akan tetapi, perlu untuk direnungkan bersama bahwa media sosial tidak sepenuhnya merupakan ancaman bagi kebudayaan Bali. Apabila kita perhatikan dengan seksama, media sosial dapat diputarbalikkan menjadi alat untuk melestarikan kebudayaan Bali. Salah satunya bisa dilakukan adalah membuat konten-konten bertema kebudayaan Bali dengan menggunakan Bahasa Bali, memaksimalkan penggunaan Bahasa Bali di media sosial, serta membuat website yang memberikan edukasi terkait kebudayaan Bali.

    Mempertimbangkan dua sisi berbeda mengenai pengaruh media sosial terhadap kebudayaan Bali, maka peran pemerintah terkait diperlukan dalam memberikan sosialiasi atapun regulasi dalam upaya meningkatkan kesadaran masyarakat terkait media sosial dan kelestarian budaya Bali sangat diperlukan bagi keberlangsungan kebudayaan Bali yang merupakan jiwa dari masyarakat Bali.