UPGRADE IN PROCESS - PLEASE COME BACK MID JUNE

Hedonic Happiness of Foreign Tourists in Bali

From BASAbaliWiki
20231223T004349271Z179598.png
Title of article (Indonesian)
Kebahagiaan Hedonis Wisatawan Asing di Bali
Title of article (Balinese)
Kasubagian moloyar loyaran wisatawan dura negara ring Bali.
Original title language
English
Title (other local language)
Author(s)
  • Nyoman Ariana
  • Made Antara
  • Made Budiarsa
  • Nyoman Sudiarta
Subjects
  • Bali
  • Hedonic
  • tourism
Title of Journal
Journal of Indonesian Tourism and Development Studies
Volume and Issue number
9,3
Date of Publication
Page Numbers
204-211
Link to whole article
https://jitode.ub.ac.id/index.php/jitode/article/view/513
Related Places
Related Holidays
    Related Books
      Related Lontar


        Add your comment
        BASAbaliWiki welcomes all comments. If you do not want to be anonymous, register or log in. It is free.

        Abstract


        In English

        There are many reasons why tourists travel or visit certain places, and chief among them is to seek happiness. For example, they feel happy when they get the hedonic experience. Unfortunately, the effect of hedonic values and tourism experiences on tourists' happiness has thus far remained unclear. This study was aimed to analyze the effect of hedonic value on the tourist experience, prove the effect of hedonic value on tourists' hedonic happiness, and examine the effect of tourist experience on tourists' hedonic happiness. This research took place in Bali, and the research subjects were foreign tourists who visited Bali. The total number of respondents was 171. All structured interviews and questionnaires were performed and distributed online. Data analysis was conducted using SEM (Structural Equation Model). The research findings show the positive and significant effect of hedonic values on tourist experience. There is a positive and significant effect of tourist experience on tourist hedonic happiness. It was found that there was no direct effect of hedonic value on tourist hedonic happiness. Out of the demonstrated intervariable correlations, we managed to create the Model of Hedonic Tourist Happiness (MHTH). This study concludes that the MHTH consists of hedonic value, tourist experiences, and tourist hedonic happiness variables. This MHTH can be applied to improve tourism services in Bali, and particularly to boost the tourist experience and tourist happiness.

        In Balinese

        Wenten makudang tatimbangan ring para wisatawane malelungayan utawi mawidara genah mawisata sane tatujon utamannyane tan sios ngaruruh kasenengan. Minakadinnyane ipun rumasa bagia rikala ngemolihang genah meloyar loyaran.Nanging cita rasa meloyar loyaran ring kasubagian ipune durung gumanti tatas pisan.Panyuratan puniki matetujon mitatasin panglahlah cita rasa loyar mantuka ring pangerasa i wisatawan tur mastikayang panglahlah nyane.Panyuratan puniki magenah ring Bali.Pinaka subyek inggih punika para wisatawan dura negara sane rauh ke Bali. Responden mawilang 171 diri.Saur pitaken kalaksanayang tersetruktur, taler kerantunin kuesioner sane kasobyahang antuk on line.Mitelebin data ngawigunayang SEM structural Equation Model . Pikolih panyuratan mitatasang kawentenan panglahlah sane becik tur utama sane karumasayang olih ipun para wisatawane marupa kasubagyan rikala maloyar loyaran. Ngawit saking paiketan antar variabel sane kametuang prasida kaunggahang mode kasubagyan wisatawan meloyar loyaran MHTH . Panyuratan puniki mitatasang inggihan MHTH marupa variabel nilai hedonis,pangalaman lan kasubagyan loyar ipune.MHTH prasida kalaksanayang ritepengan nyanggra karauhan para wisatawan ring Bali utaminnyane pinaka ngawewehin pangeweruh lan kasubagyan wisatawane.

        In Indonesian

        Ada banyak alasan mengapa wisatawan melakukan perjalanan atau mengunjungi tempat-tempat tertentu, dan alasan utamanya adalah untuk mencari kebahagiaan. Misalnya, mereka merasa senang ketika mendapat pengalaman hedonis. Sayangnya, pengaruh nilai-nilai hedonis dan pengalaman wisata terhadap kebahagiaan wisatawan sejauh ini masih belum jelas. Penelitian ini bertujuan untuk menganalisis pengaruh nilai hedonik terhadap pengalaman wisatawan, membuktikan pengaruh nilai hedonik terhadap kebahagiaan hedonik wisatawan, dan menguji pengaruh pengalaman wisata terhadap kebahagiaan hedonik wisatawan. Penelitian ini mengambil tempat di Bali, dan subjek penelitiannya adalah wisatawan mancanegara yang berkunjung ke Bali. Jumlah responden sebanyak 171. Seluruh wawancara terstruktur dan kuesioner dilakukan dan didistribusikan secara online. Analisis data dilakukan dengan menggunakan SEM (Structural Equation Model). Temuan penelitian menunjukkan adanya pengaruh positif dan signifikan nilai-nilai hedonis terhadap pengalaman wisatawan. Terdapat pengaruh positif dan signifikan pengalaman wisatawan terhadap kebahagiaan hedonis wisatawan. Ditemukan bahwa tidak terdapat pengaruh langsung nilai hedonis terhadap kebahagiaan hedonis wisatawan. Dari korelasi antarvariabel yang ditunjukkan, kami berhasil menciptakan Model Kebahagiaan Wisatawan Hedonis (MHTH). Penelitian ini menyimpulkan bahwa MHTH terdiri dari variabel nilai hedonis, pengalaman wisatawan, dan kebahagiaan hedonis wisatawan. MHTH ini dapat diterapkan untuk meningkatkan pelayanan pariwisata di Bali, dan khususnya untuk meningkatkan pengalaman wisatawan dan kebahagiaan wisatawan.