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Destination Attributes, Perceived Risk, Trust, and Intentions to Visit Nusa Penida Island, Klungkung, Bali during the Covid-19 Pandemic

Title of article (Indonesian)
Atribut Destinasi, Persepsi Risiko, Kepercayaan, dan Niat Berkunjung ke Pulau Nusa Penida Klungkung Bali pada Masa Pandemi Covid-19.
Title of article (Balinese)
Sesambat Genah Mawisatane, Penampen Ngeninin ala ayu, Kapracayan lan Pikedeh Rauh ring Nusa Penida, Bali Rikalaning Pandemi Covid-19
Original title language
Indonesian
Title (other local language)
Author(s)
  • I Wayan Suardana
  • Yohanes Kristianto
Subjects
  • visit
  • trust
  • nusa penida
Title of Journal
Jurnal Kajian Bali
Volume and Issue number
12, 2
Date of Publication
Page Numbers
471-491
Link to whole article
https://ojs.unud.ac.id/index.php/kajianbali/article/view/87539/46569
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        Abstract


        In English

        This research aimed to analize tourist satisfaction and trust in influencing tourist behavior intentions of visiting tourists to Nusa Penida Island Klungkung Bali during the Covid-19. The theory of consumer behavior is used with several concepts namely concept of destination attributes, trust, perceived risk, and behavioral intentions of tourists. This research was designed with a quantitative approach with a survey method of 100 foreign tourists visiting Nusa Penida. The data were analized by Partial Least Square (PLS). The results show that tourism attributes have a positive and significant effect on tourist trust revisit intentions. The tourist trust has a positive significant effect on revisit intentions. Perceived risks have a positive and significant effect on tourist trust and revisit intentions. This research foud out that tourists traveling do not want to take the risk in these activities. Based on these results, it can be suggested to increase the role of trust in mediating the relationship between perceived risk and revisit intention.

        In Balinese

        Panyuratan puniki madue tatujon mitatasin kaliangan lan kaprecayan ipun para wisatawane sane prasida nyugjugin pikayunannyane rauh maring Nusa Penida Klungkung Bali rikenjekan Covid - 19. Teori ngeninin parilaksana konsumen kawigunayang mantuka ring makudang kudang penampen inggihan penampen ngeninin pagenahan mawisata, kaprecayan, penampen ngeninin ala ayu lan pikedeh wisatawane. Panyuratan puniki karencana riantuk pendekatan kuantitatif marupa metode survey mantuka ring satus diri wisatawan dura negara sane rauh ring Nusa Penida. Data raris kapitelebin ngawigunayang Partial Least Square PLS . Pikolihan panyuratan mitatasang inggihan sesambat ngeninin genah mawisatane mapuara dahat becik lan utama ring kapracayan ipun para wisatawane ledang rauh mewali. Penampen ngeninin ala ayu taler mapuara becik ring kapracayan ipune. Panyuratan puniki mikolihang inggih punika para wisatawane rikala mawisata dahat ajerih ring sekancan pikobet. Kadasarin antuk pikolihan inucap raris prasida kawetuang mekadi piteket mangdennye indik kaprecayan prasida katincapang seantukan penampen ngeninin pikobet lan ala ayu raket pisan ring pikedeh para wisatawane rauh mewali.

        In Indonesian

        Penelitian ini bertujuan untuk menganalisis kepuasan dan kepercayaan wisatawan dalam mempengaruhi niat perilaku wisatawan berkunjung ke Pulau Nusa Penida Klungkung Bali selama masa Covid-19. Teori perilaku konsumen digunakan dengan beberapa konsep yaitu konsep atribut destinasi, kepercayaan, persepsi risiko, dan niat perilaku wisatawan. Penelitian ini dirancang dengan pendekatan kuantitatif dengan metode survei terhadap 100 wisatawan mancanegara yang berkunjung ke Nusa Penida. Data dianalisis dengan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa atribut pariwisata berpengaruh positif dan signifikan terhadap kepercayaan wisatawan untuk berkunjung kembali. Kepercayaan wisatawan berpengaruh positif signifikan terhadap niat berkunjung kembali. Pemahaman risiko berpengaruh positif dan signifikan terhadap kepercayaan wisatawan dan niat berkunjung kembali. Penelitian ini menemukan bahwa wisatawan yang melakukan perjalanan tidak mau mengambil resiko dalam kegiatan tersebut. Berdasarkan hasil tersebut, dapat disarankan untuk meningkatkan peran kepercayaan dalam memediasi hubungan antara persepsi risiko dan niat berkunjung kembali.