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Response to Authenticity: Foreign Tourists’ Responses to Elements of Culture in Three International Hotels in Bali

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Title of article (Indonesian)
Respon terhadap Otentisitas: Tanggapan Wisatawan Asing terhadap Unsur-unsur Budaya dalam Tiga Hotel Internasional di Bali
Title of article (Balinese)
Penampen Ngeninin Otentisitas: Penampen Wisatawan Dura Negara Mantuka ring Caciren Budaya Tatiga Hotel Internasional ring Bali.
Original title language
Indonesian
Title (other local language)
Author(s)
  • Agung Suryawan Wiranatha
  • I Putu Prasista Bestari
  • I.G.A Oka Suryawardani
Subjects
  • budaya Bali
  • arsitektur
  • netnografi
  • hospitaliti
Title of Journal
https://ojs.unud.ac.id/index.php/kajianbali/article/view/57706
Volume and Issue number
10, 1
Date of Publication
Page Numbers
139-162
Link to whole article
https://ojs.unud.ac.id/index.php/kajianbali/article/view/57706
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          Abstract


          In English

          This article examines how foreign tourists respond to authentic elements of Balinese culture displayed by hoteliers in Bali. It takes three international hotels as the object of study, namely the Nusa Dua Beach Resort and Spa Hotel, W Hotel Seminyak, and Four Seasons Resort in Ubud. These three hotels were chosen because they are international hotels located in three different tourist destinations, but all offer elements of Balinese culture as part of their services. The article discusses the problem of how tourists respond to elements of Balinese culture, especially architecture, food, art-culture and hospitality. This is qualitative research that draws on data collected through the technique of netnography in the form of tourist comments posted on Tripadvisor about services in the hotel where they stayed. Data were analyzed with response theory and interpretive content analysis theory. Analysis shows that tourists are attracted to authentic elements of Balinese culture. The article recommends that international hotels explicitly display elements of Balinese culture to support the image of Bali as a cultural tourism destination.

          In Balinese

          Sasuratan puniki mitatasin sapunapi wisatawan dura negara nampenin caciren budaya Bali sane kantun asli sane kapisuguh olih para pangutsaha Hotel ring Bali,riantuk angambil imba tatiga Hotel Internasional pinaka genah studi, minakadin ipun Nusa Dua Beach Resort dan Spa Hotel,W Hotel Seminyak lan Four Seasons Resort ring Ubud. Maka tiga Hotel puniki kajudi seantukan marupa Hotel Internasional tur magenah ring tatiga tatujon mawisata sane mabinayan nanging maka sami nanjenang tatuek budaya Bali ring pangayah ayah nyane. Parindikan sane dados patitis inggih punika sapunapi kasujatiane penampen para wisatawane ngeninin praciri budaya Bali, utaminnyane ngeninin wewangunan, pari boga,Seni- budaya lan pratingkah pengayah ayah nyane.Panyuratan puniki marupa kualitatif,data kaamet antuk teknik netnografi mawentuk babaosan para wisatawane ngeninin pangayah ayah ring Hotel genah ipune marerepan sane unggahang ipun ring Web Tripadvisor.Data kapitulengin riantuk teori respons lan teori analisis konten interpretatif.Kapikolihang piteges inggihan para wisatawane rumasa seneng ring budaya Bali sane kantun asli.Ipun mapengedih mangdennye hotel hotel internasional misuguhang praciri budaya Bali sekadi tingglas mangda prasida dados penyundul sesambat inggihan Bali pinaka genah mawisata budaya.

          In Indonesian

          Artikel ini meneliti bagaimana wisatawan mancanegara menanggapi elemen budaya Bali yang otentik yang ditampilkan oleh pelaku bisnis perhotelan di Bali, dengan mengambil

          tiga hotel internasional sebagai objek studi, yaitu Nusa Dua Beach Resort dan Spa Hotel, W Hotel Seminyak, dan Four Seasons Resort di Ubud. Tiga hotel ini dipilih karena merupakan

          hotel internasional dan terletak di tiga tujuan wisata yang ber beda, tetapi semuanya menawarkan elemen budaya Bali dalam pelayanannya. Masalah yang dibahas adalah bagaimana tanggapan wisatawan terhadap unsur-unsur budaya Bali, terutama tentang arsitektur, makanan, seni-budaya, dan pelayanan. Penelitian ini bersifat kualitatif, data diambil dengan teknik netnografi dalam bentuk komentar wisatawan tentang pelayanan di hotel tempatnya menginap yang diposting di web Tripadvisor. Data dianalisis dengan teori respons dan teori analisis konten interpretif. Analisis menunjukkan bahwa tertarik terhadap unsur-unsur budaya Bali yang otentik. Disarankan agar hotel-hotel internasional menampilkan elemen budaya Bali secara eksplisit untuk mendukung citra Bali sebagai destinasi wisata budaya.