Factors Affecting Foreign Tourists’ Decision in Choosing Volunteerism Package in IVHQ Ubud, Bali

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Title of article (Indonesian)
Faktor yang Mempengaruhi Keputusan Wisatawan Mancanegara Memilih Paket Voluntourism di IVHQ Ubud, Bali
Title of article (Balinese)
-
Original title language
Indonesian
Title (other local language)
Author(s)
  • Intan Permatasari Liyanti
  • IGPB Sasrawan Mandala
  • Ni Putu Eka Mahadewi
Subjects
  • Volunteerism
  • decision making
Title of Journal
IPTA
Volume and Issue number
9,1
Date of Publication
Page Numbers
102-112
Link to whole article
https://ojs.unud.ac.id/index.php/pariwisata/article/view/75819/40475
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          Abstract


          In English

          The development of voluntourism in the world can be recognize from the existence of organizations that provide volunteer travel program. Bali as the icon of Indonesia tourism also become one of destination for voluntourism. Tourist that decides in choosing voluntourism package have its own tourist characteristic. With the presence of tourists who choose the voluntourism package, it is necessary to examine the factors that influence purchasing decisions and their dominant factors. The purpose of this study is to determine tourist characteristic, the factors and dominant factors that influence foreign tourist decision choosing voluntourism package in IVHq Ubud, Bali. Data collection in this research using questionnaire and distributed online by google form to user of volunteer program in IVHq Ubud with total sample of 44 respondents. Sampling technique in this research using purposive sampling. Data analysis technique using likert scale and factor analysis including validity test, and reliability test then the data processed by the Statistical Package for the Social Science (SPSS) version 18.0 program. The result of analysis factors show that there are five factors including image factors with eigen value of 6.040, external factor with eigen value of 2.378, psychology with eigen value of 1.681, physical evidence factor with eigen value of 1.427, and product factor dengan eigen value 1.025. The dominant factor influencing foreign tourist decision choosing voluntourism package in IVHq Ubud, Bali is brand/image factor with eigen value of 6.040.

          In Balinese

          In Indonesian

          Perkembangan voluntourism di dunia dapat terlihat dari adanya organisasi penyedia program perjalanan kegiatan volunteer. Bali yang merupakan ikon pariwisata Indonesia juga menjadi salah satu destinasi voluntourism. Wisatawan yang memilih untuk melakukan paket voluntourism memiliki karakteristik wisatawan tersendiri. Dengan adanya wisatawan yang memilih paket voluntourism maka perlu diteliti faktor - faktor yang mempengaruhi keputusan pembelian beserta faktor dominannya. Penelitian ini bertujuan untuk mengetahui karakteristik, faktor-faktor dan faktor dominan yang

          mempengaruhi keputusan wisatawan mancanegara memilih paket voluntourism di IVHq Ubud, Bali. Penelitian ini dilakukan dengan cara menyebarkan kuesioner secara online melalui media sosial kepada pengguna program volunteer IVHq Ubud dengan jumlah sampel 44 responden. Sampel penelitian ini dipilih menggunakan metode purposive sampling. Analisis data pada penelitian ini menggunakan skala likert dan analisis faktor termasuk uji validitas dan uji reliabilitas dimana data selanjutnya diolah dengan menggunakan program Statistical Package for the Social Science (SPSS) versi 18.0. Hasil analisis faktor mencakup dalam lima faktor yaitu faktor citra dengan eigen value sebesar 6.040, faktor eksternal dengan eigen value sebesar 2.378, faktor psikologis dengan eigen value

          sebesar 1.681, faktor bukti fisik dengan eigen value sebesar 1.427, dan faktor produk dengan eigen value 1.025. Faktor dominan yang mempengaruhi keputusan wisatawan mancanegara memilih paket voluntourism di IVHq Ubud, Bali adalah faktor citra dengan eigen value sebesar 6.040.