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Franchise 4.0: Issues, Trends and Evolution of Franchise In Digital Era

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Title
Franchise 4.0: Issues, Trends and Evolution of Franchise In Digital Era
Original language
English
Author(s)
Illustrator(s)
    Publisher
    Nilacakra
    ISBN
    9786231910028
    Publication date
    2022-12-08
    Subjects
    • bisnis
    • ekonomi
    • postmodernism
    Find Book
    https://penerbitnilacakra.com/product/franchise-4-0/
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                      Description(s)

                      Franchise business, as discussed in this book, is one of the invisible hands of the global economy. If you are imagining an economic trojan horse, then franchising is exactly what it is. The goal of the franchise is not as extreme as the trojan horse that destroyed the city of Troy in Greek heroic tales, but because it is one of the right hands of capitalism, it has the potential for efficient expansion and infiltration.

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