The rebranding and reconfiguration of the Bali tourism industry from Desa Wisata to Desa Kreatif (tourism village to creative village) is essential. Tourism products shift from vacation leisure activities to learning and innovation experiences up-skilling people as entrepreneurs within the 21st-century global creative economy.
Demographics have changed from the leisure-focused baby boomers to the X, Y, Z, and millennial generations who tend to be orientated towards creative and entrepreneurial adventures. The market evolves from internationals to a mixed domestic and international audience. The emphasis changes from ‘trading’ to instilling innovative and entrepreneurial knowledge...
The rebranding of tourism transforms Bali into a global centre of innovation and learning. Desa Kreatif preserves the ‘gotong-royong’ village model of shared collective responsibilities. The environment is a decentralised, fully distributed, unified infrastructure providing equal opportunity and enhanced diversification. A sustainable ecosystem eliminates competition, empowered by the abundance philosophy and the entrepreneurial spirit. A renewed sense of shared values and belonging motivates stakeholders to collaborate to serve the whole’s best interests.
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https://bit.ly/3pD43p9, originally published in NOW!Bali, April 1, 2021 by Richard Horstman.
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